In this blog we will learn about how website owners and marketers can track visitors on their website pages and where those visitors are coming from, how long they stay on the site.
Description :
What Is Google Analytics?
In simple terms, Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It was launched in November 2005 and is now one of the most widely used web analytics services in the world.
With Google Analytics, website owners and marketers can track the
- Number of visitors to your website
- How users are accessing your website (e.g., through desktop or mobile devices)
- Where visitors are located geographically
- Which pages are most popular
- How long do users stay on your website
This data can be used to gain insights into:
- user behaviour
- optimize website performance
- make informed decisions about marketing and advertising strategies.
Google Analytics works by placing a tracking code on each page of a website. This code collects information about user behaviour and sends it back to Google Analytics where it can be analyzed and reported on. The data can be viewed in various reports within the Google Analytics dashboard, and users can also set up custom reports and dashboards to track specific metrics.
How To Use It :
To track user visitors on your website using Google Analytics, you will need to set up a Google Analytics account and add the tracking code to your website. Here are the steps:
1. Sign up for a Google Analytics account by visiting https://analytics.google.com and creating a free account.
2. Click on the “Admin” tab at the bottom left corner of the screen.
3. Under the “Property” column, select “Create Property” and follow the prompts to set up a new property for your website.
4. Once you have created a new property, you will be given a tracking code. Copy this code and paste it into the HTML or JSX code of every page on your website that you want to track.
Once you have added the tracking code to your website, you can start to track user visitors by logging into your Google Analytics account and viewing the various reports available.
Following Is A Simple Example Of Adding Code Into HTML Page Or JSX Page :
<!DOCTYPE html>
<html>
<head>
<!-- Other head elements -->
<!-- Google Analytics Tracking Code -->
<script async src="https://www.googletagmanager.com/gtag/js?id=YOUR_TRACKING_ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'YOUR_TRACKING_ID');
</script>
</head><body>
<!-- Your website content -->
</body>
</html>Conclusion :
In conclusion, Google Analytics is a powerful tool that can provide valuable insights into how users interact with your website. By tracking website traffic and user behaviour. If you are interested in analysing your audience’s behaviour and insights using google analytics. Do reach out to our developers by simply sending your requirement here
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